or Online marketing has revolutionalized
the way people go about doing their
business today. Today companies do not
have to be dependent on restrictive
geographical factors like their worker
pool location, their raw material
suppliers etc to market their business.
The Internet has helped them break free
of these barriers; it has aided them in
reaching out to consumers all over the
Internet marketing offers a number of tangible advantages
vis-ŗ-vis traditional marketing
- It uses the Internet as a medium for marketing, which has a far better
reach as opposed to print, which is employed in traditional marketing.
- Consumers are able to access your website 24/7/365.
- This enables you to generate orders instantly.
- Web marketing allows you to respond to a customerís query promptly
through e-mails and through various links placed on your website.
- Online advertising offers freedom to a potential client in a way that
he/she can access your website/products right from his/her home at a time
convenient for him/her.
Internet marketing can also be a part of your offshore
outsourcing strategy. Due to the reach offered by the Internet, these offshore
destinations can be connected with your target audience. Apart from this,
outsourcing also offers other pragmatic advantages, like for instance due to the
time zone advantage, your company can work on your projects 24/7. Outsourcing
can also help decimate the costs, which are incurred, making the process cost
effective It also allows for your company to focus on your core competencies and
develop your in-house processes, which in turn reduces lead-time and brings
about celerity in the market.
The basic aim of any organization that is marketing its
products on the Internet is obviously to reach its targeted consumers. But to be
successful in this endeavor, it requires its prospective costumers to find its
website from among the gamut of websites which offer the same services. For this
to happen the site needs to be designed in such a fashion that, the costumers
find it easy to locate it. This is where strategic Internet marketing steps in.
Strategic Internet marketing employs various web marketing strategies that help
optimize your website ranking and increase Internet traffic to it. Since 80% of
the traffic to most websites is through search engines it becomes imperative to
go for search engine
optimization in order to achieve a high search engine ranking.
We at MachroTech
understand the effectiveness of
advertising on Internet. Our team of
Internet marketing experts utilizes
website optimization methods that
guarantee successful optimization of
your website along with high search
engine rankings on some of the best
search engines like the Google
search engine or Yahoo search
engine. Some of the website
optimization methods used by us are:
search engine optimization.
- Submission to web
directories (Google, Yahoo, Open
- Pay per click programs for
the targeted search engines
(Google search engine, Yahoo
search engine, etc).
- E-Mail campaigns
expertise in the field of web
marketing, we would be concentrating
on your priorities which would
enable us to get your website a high
ranking in the best search engines.