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Online search is the most widely used method of attracting qualified visitors to your Web site. According to Jupiter Research, 82% of online shoppers know exactly what they want when they log onto the Internet and almost half of them use search engines to find solutions and vendors. With research confirming that the vast majority of searches end within the first two pages of results, prominent placement on the Internet's major search engines through effective search engine optimization is of critical importance. EicraSoft's natural search optimization services are designed to get your Website noticed when potential buyers are looking for the products and services you have to offer. We achieve this by targeting the Internet's major search properties in order to drive self-qualified prospects to your site - the specific audiences that are looking for your products and/or services. The process begins with the effective selection of the basic building blocks for your natural search optimization campaign... your keywords.

Keyword Analysis Competitive Analysis
Knowing what words and phrases people use to search the Web is an essential component of any well-executed search engine positioning campaign. EicraSoft's keyword analysis program takes the "guess work" out of determining which keyword phrases you should be targeting.

The keyword analysis and selection phase of our search engine positioning process identifies the proper keywords to target ensuring that the most qualified users will find the specific pages within your site that are relevant to their search query.

EicraSoft will analyze your Website log files and perform a comprehensive competitive analysis using our proprietary web analytics technology to identify the most effective keywords for your search engine positioning campaign.
 
The competitive analysis phase of the search engine optimization process will help you size up your competition and provide you with the tools necessary to achieve and maintain your rightful position at the top of the search engines. After establishing the most effective keywords for your Website, EicraSoft will prepare a comprehensive competitive analysis and baseline report showing you exactly where you stand relative to your competitors for these keywords.

This phase of the search engine optimization process will yield the foundational data necessary to achieve the competitive advantages needed to outperform your competitors on the search engines and gain valuable market share.
Content Enhancement Code Enhancement
Once effective keywords have been agreed upon, and a strategy has been formulated for outperforming competitors, EicraSoft will perform the content enhancement phase of the search engine optimization process.

As the title implies, content enhancement involves the modification of Website content. During this phase of the process, EicraSoft will make recommendations to manipulate the current placement of existing content, add new content, or even remove existing content in certain circumstances.

Since the end goal of the search engine optimization process is to achieve prominent placement for the right keywords, rather than tricking the search engines into listing your pages, we will need to ensure that the appropriate keywords are incorporated into your site in an appropriate manner. Simply including these keywords into your content is not enough. EicraSoft has years of experience in constructing site content in a search engine friendly format.
Effective copy writing is only part of the battle when it comes to making your Website search engine friendly. Regardless of how complex search engines seem, they are not yet complex enough to read all content that the web browsers display. While flash, Java script, DHTML, and framing technologies may look great to the end user, they can stop a search engine spider dead in its tracks and prohibit your Website from being crawled effectively.

Even if your site has been programmed in pure, easy to read HTML, you may not be presenting the spider with the appropriate information. Title, H1, and Meta tags are all important elements in effective code writing. Search engines rely on specific code to determine the content within a Web page.

Database-driven Websites present yet another obstacle for search engine spiders. Without proper search engine optimization, much of your site may be unreadable to search engines. This can have a significant adverse impact on your sites ability to generate search engine traffic.
Link Enhancement Code Implementation
Once the content contained within your site is geared towards the appropriate keywords and search engine spiders can effectively navigate your site, the search engines will attempt to determine the relative importance of your site. Your site may contain information about a subject, but how qualified is your site to talk about it?

Relevancy based search engines use linking to determine the relative credibility of one site versus another with respect to subject matter. You may have heard the terms "Link Popularity" and "Page Rank" through search engine optimization research. These terms refer to the existence of external links from sites that link to yours. These links can have a substantial impact on your ability to achieve and maintain prominent positioning for the keywords you covet.

EicraSoft works with you to help increase the number, quality and manner in which external sites are linked to your Website. EicraSoft works with you to identify relevant sources for links, where they should direct traffic to, and how they link.
Once the content, code, and link enhancement processes have been completed, the net step in the search engine optimization process is implementation. EicraSoft offers varying levels of implementation to address the individual needs of our clients.

EicraSoft can implement search engine optimization by preparing a deliverable that contains a hard copy document and a custom tailored CD with all the code the client needs to make changes. This process enables your Web team to simply paste the optimized code from the CD into your current pages.

Depending on level of access, EicraSoft can also implement search engine optimization by accessing your Web servers and uploading the coded pages.

EicraSoft also offers the option of having one of our search engine optimization consultants implement the optimized code on your premises. If the client chooses this option, a EicraSoft search engine optimization consultant will travel to your facility, implement code changes, and work with your Web team to train them on the fine points of updating content.

EicraSoft's search engine optimization consultants have years of experience in working with content management systems such as Vignette and Interwoven, as well as shopping cart systems that can be the source of issues related to changes in content.
Web Page and Directory Submission Additional Steps For Search Engine Placement
The final step in the search engine optimization process is to make sure that each of the newly optimized pages are included in the indexes of all the relevant search engines. EicraSoft hand submits all pages into search engines and directories.

Directory submission requires both effective copy writing and a comprehensive understanding of the search engines. EicraSoft ensures that your directory submissions are in compliance with the directory's technical parameters and ensures that the client's listings are as keyword rich and relevant as possible. Proper directory submission is critical for search engine success.
 The outlined above represent the core components of an effective search engine optimization process. EicraSoft sets itself apart by the quality in which we perform these tasks, as well as the additional steps we take to ensure the success of our clients.

For a detailed proposal and a free baseline analysis, please fill out our search engine optimization request for proposal form.

 
 
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Search engine optimization (SEO) is the practice of guiding the development or redevelopment of a website so that it will naturally attract visitors by winning top ranking on the major search engines for selected keyword phrases.